Germany-headquartered games developer Merkur has entered into an agreement for strategic cooperation with Las Vegas-based end-to-end gaming equipment technology provider Gaming Arts, LLC. The move is set to allow the major European company to expand into the North American marketplace.
The cooperation sets out to encompass the joint development and supply of games for North American casinos, subject to all necessary regulatory approvals, Gaming Arts said in a press release. Through this alliance, Merkur signals its intention to become a direct supplier in North America.
“Merkur’s strategic cooperation with Gaming Arts represents an exciting moment for both companies,” said the Las Vegas-based supplier. “The transaction strategically capitalizes on the collaboration and joint development of Merkur, with its stature, capabilities and reach as an established gaming supplier and Gaming Arts, an emerging gaming technology provider.”
Furthermore, the company added that the cooperation aligns with Merkur’s overarching vision of “enhancing the player experience and expanding its global presence into the North American marketplace.”
“We are excited about the immense potential that this cooperation with Gaming Arts brings to Merkur in our efforts to expand into North America,” said Juergen Stuehmeyer, Board Member of Merkur’s parent company Gauselmann AG.
“Gaming Arts’ rapid growth and innovation in the gaming supplier space have created an outstanding platform for growth in this crucial global market. We look forward to having Gaming Arts’ CEO Mike Dreitzer lead this team in close cooperation with Merkur going forward,” Stuehmeyer added.
“We believe this partnership is a pivotal moment in Gaming Arts’ journey,” remarked David Colvin, owner of Gaming Arts. “Merkur’s global reach and reputation for excellence align perfectly with our aspirations for growth and innovation. Together, we are poised to deliver exceptional gaming experiences to players in North America.”
Merkur is part of the German family-owned Gauselmann Group, an internationally operating group of companies in the entertainment and leisure industry headquartered in Espelkamp and Luebbecke (East Westphalia). For more than 65 years, the group has been developing, producing, and distributing games and gaming machines, system solutions, and cash-handling solutions.
The Merkur unit consolidates the B2B business of the Gauselmann Group, which includes the development, production and sales of games and gaming machines in Germany and abroad, as well as the development and marketing of online casino solutions and online games.
For its part, US-based Gaming Arts is an end-to-end gaming equipment technology provider of electronic gaming machines, electronic table games, bingo, keno, and emerging technologies. Gaming Arts is privately owned and operated, with its business headquartered in Las Vegas, Nevada, and is licensed in approximately 170 gaming jurisdictions.
