Following some confusion, Meta has clarified its stance on gambling companies promoting on WhatsApp in certain regions. [Image: Shutterstock.com]
Meta has provided clarification about its new approach to the promotion of real money gambling, over-the-counter (OTC) products, and alcohol. Stakeholders expressed some confusion when Meta announced that companies in Latin America, Asia Pacific, and India would be able to begin advertising these types of products on WhatsApp beginning August 27.
the importance it places on respecting local laws
The subsequent statement from Meta explains that the original announcement lacked “precision that is reflected in our formal policies and documents.” It spoke about the importance it places on respecting local laws and ensuring that its advertisers also fall in line, which indicates that gambling ads, in fact, won’t be permitted in countries where the activity remains prohibited.
