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Playtech, a global leader in gambling technology, has joined forces with the University of Nevada, Las Vegas (UNLV) in a groundbreaking multiyear collaboration aimed at creating a more sustainable and responsible gambling landscape. This partnership, utilizing the extensive resources and expertise from UNLV’s International Gaming Institute (IGI), will focus on integrating advanced technologies to promote safer gambling practices.
A commitment to cutting-edge research and safer gambling:
At the heart of this collaboration is the commitment to leverage artificial intelligence (AI) and machine learning to foster safer gambling behaviors. Playtech has dedicated funds towards a significant IGI project that explores the potential of AI-trained chatbots designed to encourage safer gambling among sports bettors. This initiative is part of a broader effort to integrate technology that can predict and mitigate gambling-related harms.
The partnership also supports educational endeavors, including the inaugural Gaming Manufacturing Internship Program at IGI’s Center for Gaming Innovation. This program aims to nurture the next generation of industry leaders by providing hands-on experience and insights into the technological advancements shaping the gambling sector.
Kasra Ghaharian, PhD, Director of Research at UNLV International Gaming Institute, expressed enthusiasm about the collaboration: “We are thrilled to collaborate with Playtech in advancing our responsible gambling research. Their expertise in artificial intelligence and machine learning is crucial in promoting safer gambling behaviors amongst players all around the world. Playtech’s dedication to reducing gambling-related harm aligns with our own goals of employing the most advanced methodologies to understand, predict, and prevent potential gambling harm. As responsible gambling becomes increasingly important in the US and around the world, our collaboration with Playtech is more vital than ever.”
Brett Abarbanel, PhD, Executive Director at UNLV International Gaming Institute, commented on the mutual benefits of the partnership: “It is a joy to work with Playtech across IGI’s many education, innovation, and research programs. Playtech is a global leader in gambling and gaming, and together we will advance a stronger, more sustainable industry.”
Playtech’s vision for a safer gambling environment:
Jonathan Doubilet, VP of US Business Operations at Playtech, also shared his thoughts on the initiative in the company’s press release: “We are delighted to collaborate with the prestigious UNLV International Gaming Institute. Their expertise in the gambling and technology sector helps continue to generate powerful insights that benefit all stakeholders in advancing player protection. Supporting their cutting-edge research, to lead the way in developing innovative solutions to enhance player protection and promote safer gambling behaviors, is a priority for us.”
This strategic alliance between Playtech and UNLV heralds a new era of gambling technology, with a firm focus on sustainability and player safety. By combining academic research with industry expertise, the partnership aims to create a gambling environment that is not only more enjoyable but also fundamentally safer for players globally.
