Microbetting company Simplebet has reported a 120% increase in bets during the 2023 college football regular season, reaching over three million bets. Handle also rose 120% compared to the previous season, leading to a record-breaking season for the brand, ahead of the bowl season and the College Football Playoff.
Ohio State stood out as the team with the highest number of microbets in college football, solidifying its position as one of the sport’s leading brands. Under the new leadership of coach Deion Sanders, the Colorado Buffaloes achieved second place in microbets.
It’s no coincidence that among the four finalist teams of the College Football Playoff, three were among the most bet on, according to data provided by Simplebet.
Team Rankings:
- Michigan Wolverines: The Michigan Wolverines, ranked first, were the third most bet-on team of the season.
- Washington Huskies: The Washington Huskies, in second place, finished as the fourth most bet-on team.
- Alabama Crimson Tide: The Alabama Crimson Tide, ranked fourth, ended the season as the fifth most bet-on team.
- Texas Longhorns: The Texas Longhorns, in third place, did not make it into the top 10 of the most bet-on teams.
Chris Bevilacqua
“We are thrilled with the increases we’ve seen across the board this season with our College Football micro-betting markets,” said Simplebet CEO Chris Bevilacqua.
“This is a testament to the hard work of our entire team at Simplebet and the underlying technology, providing markets for 660 games this season, and every upcoming bowl game and playoff game. We continue to showcase our dynamic product offering, and how it can fit to any sportsbook operator’s platform,” he added.
Beyond college football, Simplebet also recorded an increase in bets in other sports. Bets on MLB games doubled from one season to the next, and bets during playoffs grew by 88%. Moreover, following a successful NBA season in 2022-23, the company has introduced new features for the current season.
These data indicate an increasing interest in microbets and ongoing growth of Simplebet in the sports betting market. The company has partnerships with operators like DraftKings, Caesars, bet365, and Hard Rock Bet, and is the official betting innovation partner of LIV Golf. According to the company, low-latency technology and machine learning facilitate fast and accurate betting.
